Privacy Policy

Effective
13 July 2026]Last Updated:

[13 July 2026, At Wise Choice Safe Rides ("we," "our," or "us"), we are fully committed to protecting your privacy and ensuring your personal information is handled safely and transparently. This Privacy Policy outlines how we collect, use, store, and protect your information when you visit our website, use our booking system, or ride in our vehicles.

1. Information We Collect

To provide safe and efficient transport services, we collect the following types of information:

  • Identification: Name, email address, phone number, and billing address.
  • Booking & Travel Details: Pick-up and drop-off locations, dates, times, flight numbers (for airport shuttles), and specific passenger requirements (e.g., wheelchair access, child seats).
  • Payment Information: Credit/debit card details, bank account info, or transaction receipts. Note: All online payments are securely processed through vetted third-party payment gateways; we do not store raw card numbers on our servers.
  • Location & Telematics Data: When using our services, we track vehicle locations via GPS to monitor safety, calculate ETAs, and optimize routes.
  • Technical Website Data: IP addresses, browser types, cookies, and website usage data collected through analytics tools.

2. How We Use Your Information

We use your personal data to power our logistics operations and keep you safe:

  • To process and confirm your travel bookings.
  • To dispatch drivers and provide live tracking links or SMS updates.
  • To securely process your payments and issue tax invoices.
  • To respond to customer support inquiries, feedback, or complaints.
  • To monitor fleet safety, vehicle speed, and route compliance.
  • To send occasional service updates or promotional offers (only if you have opted in).

3. How We Share Your Information

We do not sell, rent, or trade your personal data. We only share your information with trusted third parties strictly necessary to complete your service:

  • Dispatched Drivers: Shared details are limited to your name, phone number, and pick-up/drop-off locations to facilitate your trip.
  • Payment Processors: Vetted third-party systems that handle secure payment authorizations.
  • Emergency Services: Medical providers or authorities in the rare event of an accident or safety incident.
  • Legal Compliance: If required by law, regulation, or court order to protect the safety and rights of our passengers and staff.

4. Data Security & Storage

We employ strict technical and organizational measures to safeguard your data against unauthorized access, loss, or alteration:

  • Our website utilizes SSL/HTTPS encryption to secure all data transmitted through booking forms.
  • Access to passenger data is strictly limited to authorized dispatchers and administrators who require it to run operations.
  • We retain your information only as long as necessary to fulfill bookings, comply with accounting/tax laws, or resolve legal disputes.

5. Your Privacy Rights

Depending on your jurisdiction (such as POPIA in South Africa or GDPR globally), you hold specific legal rights regarding your data:

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Correction: You can update or correct inaccurate or incomplete data.
  • Right to Erasure: You can request that we delete your personal data (provided it does not conflict with legal tax or operational retention obligations).
  • Right to Opt-Out: You can unsubscribe from our marketing messages at any time by clicking the "Unsubscribe" link or replying to opt-out.

6. Cookies and Tracking Technologies

Our website uses basic cookies to enhance user experience, remember your booking preferences, and analyze site traffic. You can adjust your browser settings to refuse cookies, though some features of our online booking engine may not function optimally as a result.

7. Changes to This Privacy Policy

We reserve the right to update this policy as our services evolve or privacy laws change. Any modifications will be posted directly to this page with an updated "Effective Date." We encourage you to review this page periodically.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please contact our Data Protection/Information Officer:

  • Company Name: Wise Choice Safe Rides (pty) ltd
  • Email Address: wisemanmsindwana@gmail.com, info@wiserides.co.za
  • Phone Number: 065 251 1204
  • Physical Address: 20 Van Deventer Street, Cruywagen Park, 1428
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